Beauty

5 Affordable Makeup Must-Haves (Under $20!) in 2025

5 Affordable Makeup Must-Haves (Under $20!) in 2025

Discover the 5 best affordable makeup must-haves under $20 in 2025! From viral drugstore dupes to dermatologist-approved steals, this updated list covers budget-friendly foundations, lipsticks, mascaras, and more that deliver luxury results without the price tag. Perfect for beauty lovers on a budget!

"My High-End Beauty Dupes: 15 Must-Have Drugstore Products Under $20 (2025)"

We’ve all been there—your favorite luxury makeup empties pile up, but your wallet can’t handle another Sephora splurge. As a beauty enthusiast on a budget, I’ve spent years testing affordable makeup dupes that perform like high-end products.

The struggle? Most drugstore makeup disappoints—until now. After endless swatches, wear tests, and side-by-side comparisons, I’ve found the best budget beauty products under $20 that rival luxury brands. No more settling for chalky blushes or smudgy mascaras!

These 15 holy grail steals include:
TikTok-viral dupes for Charlotte Tilbury, Dior, and Rare Beauty
Dermatologist-approved skincare-makeup hybrids
Long-lasting, cruelty-free formulas that outperform pricier options

Pro Tip: Bookmark this list for your next drugstore haul—your bank account (and glam routine) will thank you! ?

1. Eucerin Daily Hydration Face Lotion ($17) – The Dermatologist-Approved Moisturizer That Beats Luxury Brands

My Game-Changing Discovery:
I walked into my dermatologist’s office clutching a 78luxurymoisturizer∗∗,onlytobehandedarealitycheck–andaprescriptionfor∗∗Eucerin’sDailyHydrationFaceLotion∗∗instead.Skepticalbutobedient,IrushedtoCVS,boughtthis∗∗78luxurymoisturizer∗∗,onlytobehandedarealitycheck–andaprescriptionfor∗∗Eucerin’sDailyHydrationFaceLotion∗∗instead.Skepticalbutobedient,IrushedtoCVS,boughtthis∗∗17 miracle worker, and had my mind blown.

Why It’s Holy Grail Status:
Dermatologist-Recommended – Doctors consistently praise its hyaluronic acid + ceramide formula
Outperforms Luxury – Gave me dewier, longer-lasting hydration than creams 4x the price
Perfect for All Skin Types – Fragrance-free, non-comedogenic, and ideal for sensitive, dry, or acne-prone skin

Pro Tip: Apply to damp skin for plumper, glass-skin results by midday!

? Shop Eucerin Daily Face Lotion on Amazon (Prime eligible!)

SHOP NOW Shop Eucerin Daily Face Lotion on Amazon (Prime eligible!) ($17)

 

 

2. The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil (11)–The11)–The12 Skincare Secret That Shocked My Husband

My Wallet-Friendly Miracle Oil:
During a routine restock at The Ordinary, I grabbed this **11.97rosehipoil∗∗–onlyformyhusbandtoquestionifourcreditcardhadbeenhacked."Youbought∗actualskincare∗forlessthan11.97rosehipoil∗∗–onlyformyhusbandtoquestionifourcreditcardhadbeenhacked."Youbought∗actualskincare∗forlessthan15?" Cue my proudest beauty moment.

Why This Bottle Belongs in Your Routine:
Dermatologist-Loved – Cold-pressed for maximum antioxidants to fight wrinkles & redness
2-in-1 Glow Booster – Perfect for morning gua sha massages AND nighttime repair
The Ordinary’s Best Kept Secret – Outperforms $50+ facial oils (I’ve tested them all)

Pro Tip: Mix 2 drops with moisturizer for "glass skin" by week 3 – my dry patches vanished!

? Shop The Ordinary Rosehip Oil on Amazon (Prime eligible)

 

The Ordinary

Rose Hip Seed Oil

Shop The Ordinary Rosehip Oil on Amazon (Prime eligible)

Shop now

3. e.l.f. Power Grip Primer ($10) – The Viral Dupe That Outperforms High-End Primers

My Holy Grail Discovery:
After wasting $$$ on luxury primers that barely lasted 4 hours, I discovered this **10game−changer∗∗–andI’verepurchasedit∗∗12times∗∗over3years.Take∗that∗,10game−changer∗∗–andI’verepurchasedit∗∗12times∗∗over3years.Take∗that∗,40 primers!

Why Makeup Artists & TikTok Swear By It:
24-Hour Grip – Makes foundation bulletproof (even through workouts & humidity)
Hyaluronic Acid Boost – Plumps fine lines instantly – no more cakey makeup!
The Original Viral Dupe – Works better than Milk Makeup’s $38 Hydro Grip Primer (side-by-side tested!)

Pro Tip: Apply to damp skin, wait 60 seconds, then foundation for maximum staying power.

? Shop e.l.f. Power Grip Primer at Ulta (Free shipping at $35!)

Shop e.l.f. Power Grip Primer at Ulta (Free shipping at $35!)

e.l.f.

Power Grip Prime

Shop now

 

4. NYX Matte Setting Spray ($10) – The Disney-Approved Makeup Lock That Beats Urban Decay

My Theme Park Testimony:
Forgot my 34∗∗UrbanDecayAllNighter∗∗beforeasweatyOrlandovacation?Enterthis∗∗34∗∗UrbanDecayAllNighter∗∗beforeasweatyOrlandovacation?Enterthis∗∗10 NYX miracle** – the only setting spray that survived:
?? 12-hour Disney days
? 90% Florida humidity
? Tower of Terror scream sessions

Why It’s My Ride-or-Die:
Matte Finish That LASTS – Zero shine breakthrough (even on oily skin)
Budget Beauty Hero – Performs identical to Urban Decay in lab tests
Crispy Makeup Killer – No white cast or tight feeling

Pro Tip: Spray in an "X" + "T" motion 3x for hurricane-proof makeup!

? Shop NYX Matte Spray at Target (Same-day pickup available)

 

Shop NYX Matte Spray at Target (Same-day pickup available) ($10)

NYX

Matte Setting Spray

Shop now

 

5. Vaseline Body Balm Stick ($7) – The 90s Kid’s Secret to Baby-Soft Skin & Plump Lips

My Late-Night Epiphany:
After years of dismissing my mom’s trusty Vaseline jar, I discovered this game-changing stick version – and now I’m that person who buys 3 at a time.

Why It’s My Multitasking MVP:
Overnight Lip Miracle – Wake up with juicier lips than $25 Laneige (no pillow transfer!)
Shimmer Hack – The Cocoa Shimmer stick = instant "beach vacation" collarbone glow
1990s Nostalgia – Same healing power, now in mess-free stick form

Pro Tip: Keep one in your gym bag – heals dry elbows/knees post-workout in seconds!

? Shop Vaseline Balm Sticks at Walmart (Only $6.97 in-store!)

 

Shop Vaseline Balm Sticks at Walmart (Only $6.97 in-store!)

Vaseline

Body Balm Stick

Shop now

Who wins this battle?

Option 1
65%
Option 2
35%
Share this battle:

Community Discussion (42)

Leave a Comment
User
Sarah Johnson
2 hours ago

I completely agree with Option 1 being the winner here. The performance benchmarks clearly show it's superior.

User
Mike Chen
1 hour ago

But have you considered the price difference? Option 2 gives you 90% of the performance at half the cost!

User
David Wilson
5 hours ago

The comparison is missing some key factors like battery life and ecosystem integration. Would love to see those included.